Over the last 20 years, music video production has evolved from being regarded as yet another marketing tool, to now being recognised as an entertainment industry staple, creating compelling visual interpretations of an artist’s music and creative vision. To date, the music video industry is showing no signs of slowing down or becoming any less relevant, with videos such as Wiz Khalifa’s “See You Again” in 2016 receiving almost 2 billion YouTube views within a single year.

More people than ever before are now uploading and sharing video content online, whether it’s to entertain, promote or to simply circulate information. Successful music videos in particular, are no longer limited to the relatively small proportion of artists signed to major record labels, and with a significant video budget allocation at their disposal. Due to the fast-paced, forward-facing nature of the digital age, even the most inexpensive (yet creative) video productions can go viral, accumulating millions of likes, shares and views over an astonishingly short period of time.

With our state of the art, cinema-standard filming equipment, Grayscale Productions London can help you create and deliver innovative, original video content directly to your target audience, across all platforms. We are happy to explain the various video-making techniques, and to help you establish the most suitable styles for your music video production needs: whether it’s live action filming, animation, or a combination of both for example, we’re here to ensure that we achieve the perfect balance to cater to your intended viewers.


Featured - "Been There"

The Process

Get in touch

Send us a quick e-mail or call to let us know what you've got on your mind. If you're interested in receiving a quote for our award-winning music video production service, be sure to include as much information as possible such as the sort of location, song recoding, possible storyline and budget. This will stream-line the process and will lets us know what we can and can't include during the creative process.

Time to get creative

We'll listen to your song on repeat then present you with several different ideas we think will compliment and bring out the best in your music. You can have as much or as little involvement in this process as you like. We are here to make the very best videos that artists can be proud of.


Once a final video concept has been approved, we will organise all the film pre-production logistics such as make-up, costume design, location scouting and the hiring of performance professionals such as actors and dancers. Dates will be set, and when the filming begins, you know you will be in safe hands with our experienced film crew on hand. On completion of filming, we will begin the post-production process which can include anything from quick, simple editing to more advanced and intricate computer generated visual effects.

Music Videos 

Looking for an award-winning team for your next music video?